At first, users earned a few hundred pounds for mentioning products in their videos now they can make hundreds of thousands, and much more through exclusive brand deals. The number of creators earning five or six figures has increased by more than 40% year on year. Its stars are multi-millionaires: YouTube’s highest earner in 2019 was an eight-year-old called Ryan, who netted $26m. That’s a far cry from the 18-second video that started it all. Today, more than 2bn of us visit YouTube monthly, and 500 hours of footage is uploaded every minute. Two months later, when the first video (of Karim briefly describing the elephant enclosure at the San Diego Zoo) was uploaded, a platform was launched that has gone on to change the world. L ate on the evening of 14 February 2005, Jawed Karim, Chad Hurley and Steve Chen registered the website.
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